Website redesign
A website redesign is a new design and new code on the domain you already own, with every old address redirected so the rankings stay.
A website redesign changes how a site looks and how it is built while keeping what it has earned: its domain, content and search history.
Why it matters: a redesign that treats the old site as disposable throws away the one asset a new site cannot buy, its history.
The design, the code, the speed, the structure of the pages, and whatever the old site could not do: booking, quoting, a store, a login.
Your domain, your accounts, the content that earns visits, and every address search engines and other sites already point at.
The Business Profile link, the analytics history, the reviews, and the search history, all carried by the redirect list.
Redesign when the site fails on a phone, cannot do what the business now does, or when nobody can change it.
Yes, but: a dated look on its own is not a reason; if the site works, measure it before you replace it.
If the site is found, read and converts and the complaint is only that it looks old, a redesign risks the first three to fix the fourth. The cheaper move is a refresh on the same code: type, colour, photography, a tighter home page. If the complaint is speed, the fix is often two images and a script. We measure first and quote the smallest job that passes the tests, and we say which job that is.
| Sign | What it usually means | What we check |
|---|---|---|
| It does not work on a phone | A layout built for desktops; tap targets too small; text that needs zooming | Every page at 390 pixels wide, tap sizes, sideways scroll |
| It cannot do what the business now does | The site predates the booking, the quoting, the new service or the store | The list of systems the business runs today |
| Nobody can change it | A platform or a developer nobody can reach holds the keys | Who holds the domain, the hosting and the code |
| It is slow | Camera-size images, third-party scripts, a theme loading everything on every page | A page-speed report, page by page |
| Rankings have stalled or dropped | Thin pages, duplicate titles, addresses that changed without redirects | Search Console, the last sixteen months |
A redesign keeps your SEO when every old address is crawled, mapped to a new one and redirected before launch, then watched in Search Console.
What we do: the redirect list exists before the first screen is designed, and the content audit decides what stays before anything is rewritten.
The crawl exports every address the old site answers, including the ones nobody remembers: old blog posts, PDFs, pages with query strings. Each is mapped to the page on the new site that answers the same question, one to one wherever one exists; a page with no successor is mapped to its nearest parent, never to the home page in bulk. The map is written as 301 redirects, tested on the preview against the full list, and shipped with the site.
After launch, Search Console is read for crawl errors and for the pages that earned impressions before, and anything that dropped is traced to its redirect. Titles, headings and schema are written for the new pages at build time, as on every site: how a new website gets found.
A content audit sorts every page of the old site into keep, rewrite or retire, using Search Console to show which pages earn visits today.
Why it matters: the pages that bring customers are rarely the ones the owner would have guessed, so the audit comes before the sitemap.
Sixteen months of Search Console, page by page: impressions, clicks, the queries each page shows for. The crawl's own data: which pages are linked from where, which titles repeat, which pages are near-duplicates. And the business: which services still exist, which towns are still served, which prices or names have changed. The result is a sheet with a decision on every row, and that sheet becomes the new site's page list.
Pages that earn impressions and clicks today keep their content and their address or get a one-to-one redirect; the design around them changes.
Pages that answer a real question badly: thin service pages, duplicate titles, text written for a search engine rather than a customer.
Pages nobody visits and nothing links to; each one is redirected to its nearest parent so no address returns an error.
Yes, we work with the site you already have: the content, the accounts and the domain stay, and the design and code are replaced.
Yes, but: sometimes rebuilding is cheaper than fixing, and we say which one you are looking at rather than quoting the bigger job.
A site on Squarespace, Wix or WordPress can be redesigned off the platform: the content is exported, the addresses are mapped and redirected, and the new site runs on hosting in your name on the same domain. The layout stays behind, which is what you are replacing.
A site a developer built and left can be rebuilt from its content and its analytics even when the source is lost: the crawl recovers the pages and addresses, Search Console says which ones mattered, and the new code is written so this cannot happen again, with the repository in your name from the first commit.
A refresh changes the look on the same code, a redesign replaces design and code, and a rebuild replaces the content structure too.
The bottom line: we quote the smallest of the three that does the job, and the table says how to tell them apart.
| Option | What changes | When it fits |
|---|---|---|
| Refresh | Type, colour, photography and spacing on the same code; the pages and addresses stay | The site works and is owned; only the look is dated |
| Redesign | New design and new code on the same domain; the content stays, every address is redirected | The site fails on phones, is slow, or cannot do what the business now does |
| Rebuild | New design, code and page structure; the content is re-planned and every old address is mapped | Thin or duplicate content, a structure that never fit the business, or a platform you cannot leave |
A website redesign is priced like a new site plus two lines: the redirect list and the content audit, each named in the written scope.
What you get: the price and the schedule in writing before anything is designed, and what we would cut if the number is wrong.
A redesign without a redirect list launches with the old site's search history pointed at pages that no longer exist, and the rankings it took years to earn go with them. A redesign without a content audit rewrites the pages that were working and keeps the ones that were not. Both lines are small next to the design and the code, and both are the reason the redesign pays for itself, so they are the first two lines of every redesign scope we write.
Sized by the number of addresses the crawl finds, not by the number of pages you remember having.
Sized by the number of pages and by how much of the text is kept, rewritten or retired.
Priced as any build: layouts, content to be made, integrations, and whether the new site sells, books or logs people in.
Website redesign is searched 5,400 times a month in the United States, website redesign services 3,600 and website redesign company 880, by Semrush's count.
By the numbers: Google Trends puts the phrase at 6 in 2021 and 41 in 2026, the steepest climb among the website terms we tracked.
“website redesign”, searches a month
CPC 12.11 USD · Semrush · US · read 24 Oct 2026 ·
“website redesign services”, searches a month
Semrush · US · read 24 Oct 2026
“website redesign company”, searches a month
CPC 18.02 USD · Semrush · US · read 24 Oct 2026
Google Trends index for “website redesign”, 2026 (2021: 6)
Google Trends · US · 2026 = Jan–Sep · read 24 Oct 2026
Volume is Semrush's average monthly count of US searches for the phrase as written; CPC is what advertisers pay Google per click on it, in US dollars, and Semrush holds no CPC for the services phrasing. The Trends figure is Google's relative interest, scaled to the phrase's own five-year peak and averaged by year, with 2026 covering January to September. None of them is a price for a redesign.
The questions those searchers type next, from autocomplete and from the forums where owners compare notes, are answered in the FAQ at the foot of this page: how long, whether it affects SEO, how often, and whether a platform site can be redesigned.
After a redesign the site runs on hosting and a domain in your name, with HTTPS and security headers set at launch.
Why it matters: if the old site lived on a platform or with a developer nobody could reach, that ends at handover.
A website redesign runs in the same five stages as a new build, with the crawl and the redirect map added to the first two.
What you get: the scope, price and schedule are in writing at stage two, and the redirects are tested before stage five.
Who the site talks to, what it must get them to do, and what it connects to.
Pages, integrations, price and dates on paper before any design starts.
Real content at real widths, reviewed on your own phone as it takes shape.
Code, forms, CRM, analytics and accessibility checks, in one pass.
The site goes live in your accounts, and we stay on for support.
OneAlgorithm designs and builds websites from Malvern, PA; the company was founded in 2020 and holds a 5.0 Google rating from 6 reviews.
Why it matters: we take on redesign work for businesses across the United States remotely from Malvern, PA, reviewing each screen in your own browser.
OneAlgorithm625 Swedesford Rd, Unit B, Malvern, PA 19355(610) 890-9711Mon–Fri 9–5Google Business Profile: 5.0 from 6 reviews, read 23 Oct 2026 Updated 24 October 2026No. The new site is built on a preview address while the old one keeps running, the redirects are tested there, and the switch is a DNS change at launch; the old pages answer until the moment the new ones do. If anything needs rolling back, the old site is still there to point at.
Not answered here? Call the office: (610) 890-9711
The schedule goes in writing next to the price, so you get a date rather than an estimate. What sets it on a redesign: how many pages the old site has, how much of the content stays, how fast feedback comes back and how many systems the new site connects to. The crawl and the redirect map start first.
Yes, in both directions. A redesign that drops old addresses or thins the pages that rank loses the visits they earned; one that redirects every old address, keeps the content that ranks and fixes titles and speed can gain. The redirect list, written before design starts, is the difference between the two.
There is no fixed interval. Redesign when the site fails a test that matters: it does not work on a phone, it cannot do what the business now does, nobody can change it, it is slow, or the rankings have stalled. A site that passes those tests needs a content update, not a redesign.
Crawl the old site first and export every address; map each one to a page on the new site; write the redirects before the first screen is designed; keep the pages that rank, as shown in Search Console; test every redirect on the preview; then read Search Console after launch and fix what it reports.
A redesign is priced like a new site plus the redirect list and the content audit, each a named line in the written scope. What moves it is the same as any build: how many layouts, whether the content stays or is rewritten, and what the site connects to. The price and the schedule come in writing first.
Redesign it if it fails on a phone, cannot do what the business now does, or sits on a platform or with a developer you cannot reach. Do not redesign it because it looks dated: if it is found, read and converts, measure it first and change what the measurements say. We tell you which case you are in.
AI tools can draft layouts and copy. They do not crawl your old site, map its addresses, audit which pages earn visits, wire your booking or CRM, or test the redirects before launch, and that is the work that decides whether a redesign keeps its customers. Whatever drafts the first screen, the result is code you own.
Yes. The content is exported, every address is mapped and redirected, and the new site is coded and launched on hosting in your name, on the same domain. The design and the layout stay behind on the platform, which is what you are replacing; the words, the images and the search history come with you.
Neither for the public: the new site is built on a preview address that search engines are told not to index, the redirects are tested there, and launch is a DNS change onto the same domain. Staging in a public subdirectory of the live site creates duplicate pages that have to be cleaned up afterwards.
The pages this one leans on: the showcase units it summarises, the two sibling services, and the local pages.
Send the address of the site you have and what it fails at, and the scope, price and schedule for the redesign come back in writing.
What to have ready
Topic · Website · Website redesign
What is the site's address, and what can it not do? Tell us on the contact page; the topic is already filled in.
Start a projectPrefer to talk it through?
(610) 890-9711OneAlgorithm · 625 Swedesford Rd, Unit B, Malvern, PA 19355 · Mon–Fri 9–5