How much does a website cost?

Count layouts, not pages. Ten service pages that share one layout cost one layout's design and ten pages of content; ten pages that each need their own arrangement cost ten designs. A small site rarely needs more than a handful: home, service, about or team, contact, and one for articles or areas.

Content is the quiet driver. When the text and photographs exist, the build is assembly; when they do not, writing and photography are work, and they go in the scope as lines of their own so nothing is hidden inside a build price.

Integrations are priced by what they have to do, not by the logo. A form that emails the office is small. A form that creates a CRM record, books a slot and takes a deposit is three systems talking, and the proposal says so.

The domain renews with the registrar you choose; the hosting is billed by the host you choose, on its own published terms, to your card. Email, a booking tool or a payments provider each has its own fee, paid to that provider; we name them in the scope so there is no surprise in month two.

Support after launch is not a standard plan with a standard price: it is written per project, with what is covered and on what terms. What transfers to you at handover is on the showcase: what we build with, and what you keep.

The spend goes on the pages a customer reads before calling: the service pages in the owner's words, an area page where the work is local, the contact page with the phone one tap away. The forms reach the inbox and the CRM, booking runs where the business already books, and the Business Profile, titles, schema and Search Console are set at launch.

It does not go on a page for every town in a list, on effects the customer never asked for, or on a content system more complicated than the person who will update it.

Volume is Semrush's average monthly count of US searches for the phrase as written; CPC is what advertisers pay Google per click on it, in US dollars. Neither is a price for a website, and a high CPC says only that firms bid hard for that searcher.

The pattern is the point. The question phrasings are the ones people type first, and they cost advertisers little because most of those searchers are still deciding. The quote phrasing is rarer and five times dearer, because by then the searcher has a scope in mind. This page is written for the first group, so that when you are in the second, the scope is already clear.

A site that a customer cannot use with a keyboard, or that loads a camera-size image on every page, costs the business every day it is up, and fixing either after launch costs more than building it right. So the standard and the budget are in the scope of every build, the same way HTTPS is, and the checks run before launch: the automated rules an auditor runs, then a keyboard pass, then the page weights against the budget.