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  <title>OneAlgorithm Blog</title>
  <subtitle>Case notes, measured results and straight answers from the Salesforce, website and SEO projects we run.</subtitle>
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  <updated>2026-10-22T10:57:47.874-07:00</updated>
  <entry>
    <title>Phantom Arcades: +92% search clicks in 68 days</title>
    <link href="https://onealgorithm.com/blog/seo-case-study-phantom-arcades"/>
    <id>https://onealgorithm.com/blog/seo-case-study-phantom-arcades</id>
    <published>2026-10-21T19:57:05.000-07:00</published>
    <updated>2026-10-22T10:57:47.874-07:00</updated>
    <author><name>Louis Rubino</name></author>
    <summary>Google sent Phantom Arcades 2,130 clicks in the 68 days after we took over its search, up from 1,112 in the same 68 days a year earlier (+92%). Every…</summary>
  </entry>
  <entry>
    <title>Build it, price it, send it: what a product configurator is actually for</title>
    <link href="https://onealgorithm.com/blog/product-configurator-case-study-phantom-arcades"/>
    <id>https://onealgorithm.com/blog/product-configurator-case-study-phantom-arcades</id>
    <published>2026-09-07T17:26:06.000-07:00</published>
    <updated>2026-10-22T13:50:35.087-07:00</updated>
    <author><name>Louis Rubino</name></author>
    <summary>A 3D product configurator is not a toy on a product page. Its job is to turn a browsing session into a written specification the business can quote from.…</summary>
  </entry>
  <entry>
    <title>Home Inspector Website Design: What Makes One Actually Bring In Work</title>
    <link href="https://onealgorithm.com/blog/home-inspector-website-design"/>
    <id>https://onealgorithm.com/blog/home-inspector-website-design</id>
    <published>2026-09-01T13:48:08.000-07:00</published>
    <updated>2026-10-22T13:50:35.625-07:00</updated>
    <author><name>Louis Rubino</name></author>
    <summary>Home inspector website design fails for one reason more often than any other: the site never names the towns the inspector actually covers, so it never…</summary>
  </entry>
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